Deshal means Native. Deshal is a name of a dream, created fifteen years back by three young artists of Bangladesh. Now Deshal is a stylish, matured and contemporary brand providing clothes and fashion accessories to the youth of Bangladesh. Deshal conveys the native arts and crafts of Bangladesh through product designs. We use hand embroidery with creative metal, beads and glass beads materials on colorful local handlooms products.
Bangladesh has been famous since ancient time for the outstanding weaving and creative materials such as Jamdani and Muslin. The pride however belongs to the handloom producers of the country. Conversely, in course of time due to various political, financial decisions and mass industrialization, the handmade products of Bangladesh is far from the glorious days. Like many other fashion houses, Deshal also patronizes local products and local craftsmanship. Deshal wants to uphold the native Bangladeshi materials, arts and crafts to the world, to popularize it in the global market. Thus the poor yet creative craftsman of Bangladesh will be able to produce the beautiful handmade products, which has been difficult lately due to the immense competition with machine made products. Deshal is inspired from local folk tales to various art patterns that are scattered all around us. The love for native arts and crafts exhilarated Deshal to explore the world, for various other native arts and crafts; beside Bangladesh. But the major source of Deshal’s design is nature.
As Deshal is expanding in a faster pace, soon Deshal will be able to incorporate the global arts and crafts in their product line. Deshal has earned immediate popularity for the affordable price and quality. The products are moderately priced hence the products are within the reach of mass people. The reason Deshal cater to middled- income people is, Deshal want the native art and heritage to reach to the mass people through their dresses.
Special occasions such as International Mother Language day, Independence Day, Victory Day and Bengali New year inspire them in customized dresses, that emphasizes the events through colors and significant messages.